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Over a four year partnership, Incubeta has propelled Les Mills’ business growth, transforming their marketing strategy – enabling them to outperform. By shifting from a direct response focus to a full-funnel approach, Les Mills scaled customer acquisition by over 5x, establishing themselves as a major player in the online fitness industry.

The partnership also enabled Les Mills to leverage AI to implement a localized communications strategy across 74 markets, increasing engagement through AI-driven language translation, which boosted view rates by 111%. Advanced measurement techniques further helped Les Mills overcome attribution challenges, driving a 61% increase in ROI and reinforcing the role of media in their growth strategy.

Rapid Results

Executed a full funnel activation strategy- unlocking & increasing new business growth

Adaptive Automation

Harnessed AI for global communication & excellence, delivering creative scalability & localization

Generative Growth

Delivered true channel attribution & identified new areas of opportunity for increased revenue opportunities

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Superdrug understood the true value behind their search marketing – identifying how much their paid search activity was cannibalizing their organic coverage.

Approach Taken

Superdrug worked with Incubeta to identify areas of opportunity, guide optimizations and achieve maximum incrementality. Leveraging machine learning within a data driven approach that automated paid bidding decisions in line with a search terms organic position.

Value Delivered

Superdrug built a complete and holistic understanding of all activity – driving channel performance and delivering ROI. Overall they saw a £53.3k incremental return from total search, a 102% increase in total ROAS, and a 50% decrease in CPCs.

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Challenge Overcome

CarParts.com were able to establish the true impact of their core marketing channels against business KPIs.

Approach Taken

Recognizing that standard attribution modeling wouldn’t be granular enough for their needs, CarParts.com partnered with Incubeta to run an agile Marketing Mix Modeling (MMM) method to identify core growth opportunities.

Value Delivered

CarParts.com could analyze core channel performance data alongside endogenous and exogenous variables – including GDP, weather, competitive activity, holidays and seasonality. Gaining valuable insights into key channel attribution and performance and identifying TikTok as a key performance driver with a 43% higher ROI than all other channels. Overall this allowed for informed investments that have contributed to remarkable business growth and engagement.

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Challenge Overcome

Worten were able to understand how they could leverage their data more effectively, drive propensity to purchase, and acquire more customers.

Approach Taken

Recognizing the value in predictive audiences, Worten partnered with Incubeta and Google to run automated audience campaigns – using machine learning to build propensity models across key product categories.

Value Delivered

Aligning themselves with the strategic needs of the business, Worten harnessed machine learning – delivering a 10x spike in conversion rates, a 80% drop in cost per acquisition, and a 3x increase in ROAS.

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In line with their digital maturity process, Gruppo UNA identified a new way to scale performance across the Italian and international markets, particularly in terms of bookings and ROAS.

Approach Taken

Recognizing the need for a highly tailored messaging strategy, Gruppo UNA partnered with Incubeta to help switch up their user experience, and build narrative consistency across their brand. Activating a seamless Dynamic Creative Optimization (DCO) strategy.

Value Delivered

Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs. As a result, they saw a 64% increase in ROAS across Italy with a 94% increase in growth YoY, a 70% increase in ROAS across the UK, and a 269% increase in ROAS across the US.

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