Challenge Overcome

Smile Generation were able transition their advertising strategy to a national scale, while maintaining local excellency. Minimizing the risk of cannibalization and maximizing overall effectiveness.

Approach Taken

Smile Generation turned to their trusted partner, Incubeta, to act as an extension of their team, and build a broad national targeting campaign with localized relevance. A multi-faceted approach that incorporated creative excellence, AI and internal upskilling to deliver business growth.

Value Delivered

Smile Generation built a seamless collaboration between media and creative, building a robust pipeline for the future – increasing lead generation by 84%, at a 87% reduction in cost-per-lead.

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Over a four year partnership, Incubeta has propelled Les Mills’ business growth, transforming their marketing strategy – enabling them to outperform. By shifting from a direct response focus to a full-funnel approach, Les Mills scaled customer acquisition by over 5x, establishing themselves as a major player in the online fitness industry.

The partnership also enabled Les Mills to leverage AI to implement a localized communications strategy across 74 markets, increasing engagement through AI-driven language translation, which boosted view rates by 111%. Advanced measurement techniques further helped Les Mills overcome attribution challenges, driving a 61% increase in ROI and reinforcing the role of media in their growth strategy.

Rapid Results

Executed a full funnel activation strategy- unlocking & increasing new business growth

Adaptive Automation

Harnessed AI for global communication & excellence, delivering creative scalability & localization

Generative Growth

Delivered true channel attribution & identified new areas of opportunity for increased revenue opportunities

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M&S were able to explore new channels of revenue – identifying core markets where they could invest and see profitable returns.

Approach Taken

Recognizing that their original approach was inhibiting performance, M&S partnered with Incubeta to switch up their funnel activity and explore new markets. Through this partnership M&S were able to build a tiered scoring system based on key behavioural characteristics and maximum potential of individual countries.

Value Delivered

M&S developed a range of separate strategies and approaches geared for success – delivering a 477% increase in ROAS, with maximized performance across 34 target markets.

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