Challenge Overcome
Smile Generation were able transition their advertising
strategy to a national scale, while maintaining local
excellency. Minimizing the risk of cannibalization and
maximizing overall effectiveness.
Approach Taken
Smile Generation turned to their trusted partner, Incubeta, to act as an extension of their team, and build a broad national targeting campaign with localized relevance. A multi-faceted approach that incorporated creative excellence, AI and internal upskilling to deliver business growth.
Value Delivered
Smile Generation built a seamless collaboration between
media and creative, building a robust pipeline for the
future – increasing lead generation by 84%, at a 87%
reduction in cost-per-lead.
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